Publicity

The difference between Marketing and Publicity?

Marketing crafts your story. Publicity makes sure it gets in front of the right people.

Your PR campaign is designed to distribute the story of your book to the media, including print, radio, TV, and bloggers for a sustained period of time. Why? Because these are the people who influence readers. When you are interviewed on the radio, a podcast, or a TV program, you reach thousands of people at a time. When a newspaper, blogger, or magazine prints a review of your book, again - thousands of people at a time see you.

You can have an outstanding book and a great marketing story, but if no one knows about either, you won't sell any books. This is why you seek publicity. It's the only reliable, proven method to be positive that people are seeing your book.

We have a number of PR services that can be customized to fit your budget and your goals. Our programs begin at five weeks, and can extend up to five months or longer, depending on your needs and budget. Pricing begins at $1,995 for a basic five-week publicity program, which includes a professional press release, distribution to thousands of media outlets in the U.S. and Canada, including print, radio, TV, and bloggers, and one-on-one Media Coaching,

Media Coaching

This is an intense preparation process that includes Q&A development plus personal training to prepare you for live interviews. Your coach will rehearse with you and help you learn to answer questions comfortably. The best cure for nervousness is practice, and that's exactly what coaching is about.

By the time you've been prepared, you'll be a pro at responding to interviewers without losing your train of thought. You'll learn the tips of the trade, and be ready to shine on podcasts, radio, or TV.

To request an appointment to discuss Book Publicity or Marketing,
please contact mbsmith@parkcitiespublishing.com. or call 469-440-3790

By the way...

While Park Cities Publishing services are focused on book promotion, they have their roots in solid marketing, period! If you have a business or service to promote, let our sister company (marybethsmith.us) work for you. MBSUS offers full-service marketing, publicity, and communications for companies and organizations of all sizes. An amazing team of experienced marketers, writers, publicists, and managers are ready when you need them, and - poof - disappear when you don't! Their specialty is providing concierge marketing and pr services for companies who don't need or want a full time marketing department.